![]() ![]() Brand recognition and reputation (long track record).Marketing and sales processes (expert salespeople with full knowledge of the product). ![]() Human resources (development programs, motivation, sense of belonging).Economic stability and financial resources.Capabilities (Do we have the capacity to do…?).To perform the strategic SWOT analysis, analyze the strengths of each aspect related to the objective: They are the positive, tangible and intangible attributes that make it stand out from the crowd. Strengths are the organization’s own characteristics that help it achieve its objectives. Refers to situations that occur outside the company.ĭownload our customized template in excel format here ? SWOT analysis template ? Internal factors: strengths and weaknesses.These are those situations over which there is a certain degree of control. External factors: opportunities and threats. ![]() The SWOT matrix is designed in a grid where the 4 characteristics are organized: The word formed with the acronym SWOT or also known as SWOT means: Weaknesses, Threats, Strengths and Opportunities. Its main value is that it allows a self-assessment of business management. The SWOT matrix is a strategic planning tool that aims to identify the strengths, weaknesses, opportunities and threats involved in the development of a company or project in order to develop strategies, tactics, goals and objectives in the short and medium term. In this article, we will explain step by step, everything you need to know about the SWOT matrix. So what is a SWOT analysis and how is the strategic analysis done? A SWOT analysis helps you determine the direction of your business and set strategies regardless of the stage you are in. The SWOT matrix is a simple but powerful and effective tool to help you develop your business and personal strategies. SWOT Matrix What is SWOT and how is the strategic analysis performed? ![]()
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